Taylor Swift's new song, "Look What You Made Me Do," is an aural burn book of her past critics, and it's got plenty of shades to throw. And the music video, directed by Joseph Kahn, ties it all together.
The song, released Thursday night, slams some of her most ardent detractors, from Kim Kardashian to Kanye West and Katy Perry. Whether she's taking a shot at a rumored fling with West in the verse or slamming the media for its "perfect crimes" and "little games," it's a vengeful anthem.
In the first verse, Swift goes after Kanye and Kim for allegedly referencing her as a "b----" in their track “Famous.” She also takes a swipe at the media, saying they're like “a kingdom that moves on from drama to drama so quickly,” referring to the fact that Swift’s reputation turned sour during her turnaround.
This is all tied into the eerie "Look What You Made Me Do" video, in which Swift stands in front of a plastic-y robotic squad that looks remarkably like her Girl Squad from 1989 and Katy Perry's Witness. It's a reference to the many times she's been criticized for her friend group, which often consisted of models.
A fresh rep-era Swift also stands atop a slew of former personas, including a ballet dancer ("Shake It Off") and a circus marshall (from her Red tour). She even dunks in a bathtub that's been filled with diamonds, a nod to her win against the former DJ David Mueller.