The acronym OVO is used to refer to Drake's label October's Very Own (OVO). The name of the clothing line, which was founded by Drizzy and his tour manager Oliver El-Khatib, means “October’s Very Own,” but also includes a owl logo.
The owl-inspired logo for Drake's OVO merch is inspired by the hieroglyphics of an Egyptian owl, a symbol of wisdom. Owls are also associated with a nocturnal lifestyle, which Drizzy reflects on in his music.
Although Drizzy has never been shy about promoting the brand, it isn't his only focus. The rapper also has a deep commitment to the Toronto Raptors, who he represents in all manner of ways including themed home games and a partnership with Nike.
Since its inception, Drake's OVO has become one of the most influential hip-hop labels in the world. This is because Drake has taken a unique approach to clothing that combines both creative expression and utility.
In addition to the OVO owl-themed logo, OVO also has a number of other recognizable elements that make it stand out from other streetwear brands. These include a black, white and gold color scheme, as well as a logo that is made up of several geometric shapes.
The owl's geometric shape resembles the triangle that stands for "O" in Scrabble. The wing is shaped like an "O" as well, while the eyes and beak are stylized into the letter "O." This is a reference to the bird's Egyptian roots.
