The Biebs is one of the most cryptic singers in the business, often opting for metaphors and beat drops rather than revealing exactly what he's feeling or saying. But he's getting more and more real in his music these days, with songs that have deeper meaning.
On Friday, March 5, Justin Bieber released his latest track, "Hold On." The song is a part of the upcoming album Justice and features an emotional music video directed by Colin Tilley.
In the clip, a young man (played by Justin) is in a relationship with a woman who has been diagnosed with cancer. The couple is in financial trouble, and Bieber takes it upon himself to pay for her treatment.
He goes so far as to rob a bank, getting shot in the process. But he makes it to the hospital, where his love is in a coma and seems near death.
The message in the song is that even when things are tough, you have to keep going. It's a sombre, empathetic tune, and it shows that Bieber isn't afraid to be vulnerable.
This might be a reference to a lot of people in our world right now who are struggling with their mental health, whether it's a recent pandemic or just plain bad luck. The Biebs knows that such situations can have a significant impact on your outlook and mood, so he's offering to lend a hand if you need it.