How to Make Money on TikTok without Followers: Tips for Beginners to Start Earning From TikTok

February 26, 2024

According to Statista, there are 5.35 billion users on the internet. Of these 5.35 billion, over a billion are active on TikTok. However, most people believe that without many followers on your TikTok account, making money on the platform is a pipe dream.

But the truth is, it’s absolutely possible to make money on TikTok even if you don’t have a TikTok creator fund. Sites like have proven there’s even more than one way to make money on the platform with zero audience.

So, if you’ve been wondering how you could tap into this massive online market and monetize it, then this article is for you. This comprehensive guide will reveal how you can earn money on TikTok as a beginner.

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How is it possible to make money on TikTok without followers?

TikTok has grown so large with so many third-party partnerships and features like and affiliate marketing, which users can leverage to generate income. So, it’s very possible to make money on TikTok without followers.

The uninitiated think it’s difficult because they see big celebrity names with massive engagements continually bag endorsement deals worth millions of dollars.

Consequently, there’s a myth circling around that if you aren’t on the TikTok creator marketplace, you can’t earn money. But that doesn’t hold water, as proven in the research below.

How to Make Money on TikTok Without Followers – A Deep Dive

1. Try TikTok Ads

Utilizing the Ad feature is a nifty way to generate traffic to your profile and make sales. Regardless of what you’re selling, TikTok Ads can make you a ton of money without followers if done right.

Here’s a step-by-step guide to launching your TikTok Ad account on the social media platform:

  • Join the platform and sign up with your email.
  • Create a Ad campaign.
  • Fund your account by linking your bank card.
  • Begin your campaign with your target audience and start making money when they buy.

Keep in mind that as a first-timer, you might have to repeat this process a couple of times before your ad campaign starts to garner the magnitude of traffic you want.

In other words, consider having an open mind toward long-term trial and error. Alternatively, you can hire a professional with experience in Ads to help you target your ads with more precision.

Seeing that you currently have no other way of generating traffic organically through followers, it’s imperative to take note of Ad requirements so your ads don’t get banned.

Here are some of the things the platform prohibits when running TikTok Ads:

● Erroneous medical information.

● Unfounded facts or fake assumptions.

● Content that promotes violence or harm to humans and animals.

● Propaganda and conspiracy theories.

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2. Set up a TikTok shop

Having a TikTok shop is just like having a product on Amazon. Anytime a user searches for a particular product, they can purchase it straight from your platform shop.

Here’s the interesting part. Unlike Amazon, where buyers have to search and see products they want to buy, you can use hashtags or ask other TikTokers to create engaging promotional videos that will drive traffic to your shop.

This means even if a person isn’t actively looking to buy your products, they may stumble on your shop through a trending video and make a purchase based on how the video impresses them.

You can also set up an affiliate program where any TikToker can start making money whenever a buyer purchases your products or services through their link.

In the meantime, here’s how to set up a TikTok shop in simple steps:

● Go to the TikTok shop feature.

● Add your phone and Email.

● Input your country, address, contact, etc.

● Verify your documents.

● Attach your bank account, card, and warehouse address.

● Set up your shop and open the doors for sale.

TikTok has restrictions on some products that shouldn’t be sold on its platform. So you would want to acquaint yourself with it by reading the terms and conditions. Some of the more popular prohibited products are adult toys, tobacco, alcohol, etc.

3. Become a social media manager

Organizations are always looking for individuals who can help manage their social media platforms by posting consistently, taking customer questions, and resolving public complaints.

When you’re hired as a TikTok social media manager, you can earn money on the platform even without a TikTok creator fund. Additionally, TikTok’s algorithm highly favors posts and uploads from countries like the USA and China.

Consequently, dropshipping companies overseas are on the lookout for residents in such countries who can help them post content that will reach their target audience.

Sites like Fiverr and Freelancer are great places where you can sign up for free and start making money as a TikTok social media manager.

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4. Partner with TikTok influencers

Platform works in a way that people who have a loyal following enjoy the unflinching support of raving fans who have interests similar to those the influencer is passionate about.

So, if you have a great product you believe in, you can partner with influencers and offer them commissions when they create engaging content, promoting your products on the TikTok creator marketplace.

This usually ends up as a win-win bargain, as you start making money from increased sales volume, while the internet celebrity gets some commission.

However, you should ensure that you only approach an influencer who operates within the niche that reflects your products. For example, approaching a popular real estate TikToker with an organic cosmetic cream may be counterproductive even though they have 100,000 TikTok followers.

You are better off with a make-up and skincare online personality with a TikTok account of just 30,000 followers, of which more than half are staunch skincare enthusiasts.

5. Create an affiliate link

If you don’t have the means to manufacture a product yourself and put it up on your TikTok shop, you can still earn money on TikTok from selling other people’s products through affiliate marketing.

Affiliate marketing is the practice of attracting traffic online through content creation and then directing that traffic to a product link where interested individuals can click and make a purchase.

The link may not be yours, but with enough traffic, you can make substantial earnings from an industry that boasts over $8.2 billion in revenue.

A business account will help you check your ads performance and give you access to tools for optimizing your affiliate marketing campaign

Here’s a step-by-step guide to set up a link on TikTok:

● You will need a business account:

  • Scroll to the bottom of the screen and select “Profile.”
  • Next, tap “Settings and Privacy.”
  • Scroll down and select “Manage Account.”
  • Finally, click “Switch to Business Account.”

● Insert a personal link in your bio

Once your business account is activated, you can add a link below your profile page, which interested individuals can follow should they intend to purchase your product.

You can create your link by doing the following:

  • Go to “Profile.”
  • Tap “Edit Profile.”
  • Copy and paste your affiliate link on the space reserved for “Website.”

● Direct traffic to other social media platforms

In addition to your personal link, you can direct traffic to your other social media accounts, such as YouTube and Facebook, where you can further incentivize customers.

● Add a link to a landing page

If you want to go beyond just selling one-off products on TikTok to generating income from repeated sales over an extended period, then activating a landing page is important.

After creating a landing page, insert a link in your bio that takes TikTok users to another site, requesting their email address before displaying the purchase button.

With a landing page, you can set up a series of email sequences targeted at interested parties who didn’t buy when they first visited your TikTok account.

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6. User-Generated Content

If you’ve ever been scrolling through the internet and seen any of these TikTok videos where someone says something like this, “Hey, I just bought this weird looking gravity boots, and I think you should try them out,” then you know what a user-generated content is.

User-generated content is simply the art of creating engaging content where you review a particular product for a review company and get paid for it. What’s more, you don’t need to have a strong TikTok presence or even post these recorded videos to your social media accounts.

The following steps are examples you could follow:

  • Visit any UGC site, e.g., Billo.
  • Fill in your details.
  • Select one from a list of products you want to review.
  • Apply and show your review skills by sending a short 60-second video ad of the product.
  • If you're accepted, a product will be delivered to you for free to create content in an ad video.
  • After submitting the video, you’d be paid a commission.
  • You can also keep or sell the items to make some more money.

7. Sell TikTok Video Ads

While other users create videos and earn from TikTok’s creator fund, you can create content and send it out to multiple companies, asking them to buy and use your video ads. Just like UCG but the other way around.

This process is a tad risky because you have to record the particular video and then message maybe ten or twenty companies to see if they are willing to buy your ad. And if they say no, you’d have wasted valuable hours creating something that nobody wants.

8. Sell your expertise on TikTok

If you’re a professional with vast experience, you can earn morning selling your expertise without the TikTok creator fund. To do this, create engaging content with enough enthusiasm and sell it on a massive Gen Z platform like TikTok, which has over 4 billion downloads.

Start by sharing your knowledge with recorded authentic content. Once users perceive your level of expertise, they’ll begin to ask you more questions, and then you can either sell them a course or charge them a consultancy fee.

However, if you’re just starting out with no followers, you can collaborate with other TikTok creators in your field who are already creating interesting content and have a considerable following.

In fact, having a series of joint live videos is a great way to draw traffic to your profile, your online course, or your consultancy page, where you can sell something and make money.

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9. Sell TikTok growth strategies using SEO

Search engine optimization is the science of analyzing data and specific patterns that help content to rank higher on SERPs - search engine result pages.

Understanding SEO requires you to know what hashtags generate the most views, which captions or thumbnails get the highest exposure, or what time is best to post for high engagement rates.

Having such knowledge allows you to curate a monthly, quarterly or yearly TikTok growth strategy and marketing campaign to companies who’d be willing to pay you for such services.

You can also apply the same technique to grow and sell TikTok accounts to online merchants looking to buy one with a large followership base.

10. Get song royalties with

Platform launched an app called where artists or any user can add certain sounds in their TikTok videos and get paid royalties based on the amount of views gotten.

And as you already know, going viral on the TikTok app doesn’t necessarily require a large following. Consequently, using sounds is a good option to get paid without followers, if you know how to use TikTok’s hashtag to keep your engaged audience hooked and coming back for more.

You can follow these quick steps to register on

  • Visit the homepage.
  • Indicate your country of residence.
  • Fill in your personal details.
  • Link your TikTok account with your profile.
  • Verify your account through the authorization process.
  • Upload your sound to the platform, merge with a video and post.

Wrapping Up

It’s possible to make money on TikTok without having lots of followers or a creator fund. The first approach involves leveraging on others who’ve garnered the followership you need or employ the numerous possibilities of affiliate marketing to achieve your money goals.

The other plausible option is to earn off the app by recommending services such as SEO, that might be useful to individuals who are either looking to grow their audience base, or increase their sales volume.

Overall, if you follow the steps in this guide you would immediately discover how to make money on TikTok without followers.



Oscar Corino

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