Bieber has upped his streetwear game in recent months with his new Drew House brand, a nod to his middle name. The unisex line features '90s nostalgia with corduroy and velvet suede, emblazoned with the smiley face logo.
The label - which is co-founded with Ryan Good and Gianpiero - launched in January this year, with the pop star keeping most details about it secretive until now. But after a slow release strategy of teasing out logos and branding through Instagram, fans are finally getting their first look at Drew House.
'Drew House' is a nod to Justin Bieber’s middle name, as reported by W Magazine. The brand launched with a range of T-shirts, sweatshirts and shorts in beige corduroy, topped off with that loud yellow happy face logo.
It's a perfect extension of the sleaziest styles Justin has worn in the past, but with a little Drew twist. The brand also tapped Drew Barrymore to design a T-shirt for the collection.
After five years since his Purpose album, Justin Bieber has delivered a more personal and heartfelt body of work with Changes. It's a comeback on his terms, with songs like "Yummy" that offer a candid look into his relationship with his wife Hailey Baldwin.
With a focus on the human condition and true fulfillment, Justin's fifth studio album is an important reminder that change is a normal part of life. It doesn't have to be scary or hard. Instead, it can be a way to evolve into what you're meant to be, and be better for yourself and the people around you.
